San Diego native Rubén Ochoa is no stranger to borders and the controversies that surround them. An L.A.-based artist with a vision of bringing struggling artists' work to the masses at no cost to either artists or viewers, and of breaking down the barriers that exist within the art world, his gallery is a tan 1985 van originally used to deliver and distribute for his parents' tortilla business. Ochoa transformed the van into a mobile miniature art gallery, complete with track lighting, an office, and a miniaturized exhibition room fit for the Getty. “CLASS: C” was created in order to “challenge traditional exhibition techniques, forcing artists to re-evaluate what constitutes an exhibition." More recently, Class: C’s Vancade, a 2-D video game inspired by the artist’s van, allows the player to sell tortillas and fund art exhibits as they navigate the streets of Los Angeles. Ochoa’s work was included in the recent 2004 Orange County Museum of Biennial among many other exhibitions.
Class: C by Rubén Ochoa in Inter-State: Video on the Go
Downtown professionals can browse alongside skid row residents in this miniaturized Shangri-La, breaking down the present economic and social stratification of Los Angeles with the push of a gas pedal and the swing of an old tortilla delivery van’s door.
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