The History of the mythical American hamburger is investigated in this political crypto-documentary. Starting from the origins of the hamburger, then the rise of McDonalds led by Ray Kroc (an unscrupulous milkshake salesman) who acquires a bootleg copy of the seminal soviet food manual "The Acme of Ground Bovinity" and transforms a humble L.A. burger outlet into one of the worlds most sinister meta-corporations.
"The effects are only superficial." Watch the toxic consequences of the digital converion of avant-garde cinema.
Mark Boswell studied Film, Film Theory, Dada & Surrealism at various international Institutions inside Switzerland, Germany, France and the Florida Space Coast. Recent experimental works have been screened on German, French, and Swiss Television, The Moscow Art Fair, The Avanto Media Art Festival of Helsinki, The 10th Biennial of the Moving Image of Geneva, The Transmediale Festival of Berlin, The Videoex Festival of Zurich, The Center of Contemporary Art, Barcelona, The ZKM of Karlsruhe, Germany. The Other Cinema of San Francisco, The New York Video Festival and The Media Lab of Madrid. He is the Co-founder of the Alliance Film/Video Cooperative and the Anti-Film Festival of Miami Beach. A resident of San Francisco, he heads the New Genre Department at The San Francisco Art Institute.
mboswell@sfai.edu
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