INDUCTIVO
Inductivo splices party-music-dancing vignettes (presented in Spanish) into a satirical new employee orientation video (in English) in which two men in suits give instructions on how to be a productive worker. It's a part of a three video series resulting from an investigation of maquiladora workers and the places they go for fun, the kind of music they like and the tv channels they watch. This piece is a collage showing several parts of the trainees' videos in maquiladoras plants.


ABOUT THE ARTIST
Sal V. Ricalde, aka Dj Chukuchua was born in Tijuana in 1975. He studied Communications & Media at UABC and Cinematography at UNAM. His work has been shown in the four continents and he is an active member of the world VJ circuit as VJ Sal. Also he is a video curator for several video festivals in México and is the founder of the Tijuana based multimedia festival IAF (Audiovisual Imaginery of the Border).

emperadormakech@hotmail.com

Inductivo
6:00, DVD, Mexico, 2002
Program: Globalize This!
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