INTERVIEW: INTRODUCTION TO MEDIA ARTS
A Conversation with LA Freewaves Executive Director, Anne Bray
What is LA Freewaves, and what do you do?

LA Freewaves is Southern California's preeminent advocate for independent, experimental, noncommercial and under-represented media. For fifteen years, we've presented the LA Freewaves Festival of Film, Video and New Media, which brings the newest of the new media arts from around the world to Los Angeles.

We are producing TV programs about the media arts and building a large online archive, while extending to more international artists and audiences. See www.freewaves.org and watch for FreeWaves on TV.

In our image-saturated culture, media literacy is essential to becoming an informed citizen. Additionally, by exposing all people to the media arts, we can inspire them to actively participate in their visual world. By giving the tools they need to understand or even create their own works of art, we empower them to make their voices valued.

But what are media arts, anyway?

Media arts include the work of artists who use communications technology – such as video, film, the web, DVD, or CD-ROM. Media arts are constantly changing, as artists seize and personalize new and commercial technologies. The work in this year's LA Freewaves festival ranges from animation and documentaries to installations and web sites.

Would media arts be considered “avant-garde”? If so, is the work really accessible to the average person?

Even though this work is experimental, it's also familiar to anyone who watches TV and surfs the web. As consumer technology becomes more sophisticated, media arts have become increasingly accessible to the public. For example, media artists increasingly use the same tools as parents recording a first birthday party or school pageant. The question How Can You Resist? has pretty obvious political undertones.

How did you decide that would be the theme for the 2004 LA Freewaves Festival?

I see this year's festival as a convergence of two remarkable developments – neither of which I could have anticipated a few years ago. First, the public's interest in the issues surrounding media has increased exponentially. People are skeptical about the images they see on the television news – are these images real? Are we getting the whole story? These questions are no longer the exclusive domain of conspiracy theorists. Regardless of whether or not you agree with their message or their tactics, the success of Fahrenheit 9/11 and Outfoxed is evidence that the public is dissatisfied with sound bites.

At the same time, artists are turning their attention to politics. Artists are like the canary in the mineshaft, and it is precisely when free speech is imperiled that we have an obligation to speak out. For a variety of reasons, commercial media outlets have failed to address the critical issues of our time – whether it's the Patriot Act, or weapons of mass destruction, or economic justice in a global economy. We think the public is craving a more substantive debate on these issues, and artists want to participate.

Are you concerned that all this might be a little heavy for a festival?


After observing celebrations throughout the world, the anthropologist Victor Turner described festivals as life in the subjunctive. In other words, festivals invite us to imagine another, better way of living; they enable us to ask what if? So, if you really think about it, a festival is the perfect setting to challenge the status quo. This is still a celebration, after all... because resistance is ultimately motivated by hope.


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